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Apple’s Aura To JC Penney?
Ron Johnson, the man behind Apple’s retail strategy for the past decade and a Target veteran who helped bring “cheap chic” to the giant discount chain, has a new job. As of November 1st he’ll be the...
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JCPenney Needs To Focus On Product – Pronto!
Much has been written about JCPenney in the last week and a half since CEO Ron Johnson outlined his strategies to revive the ailing department store. New pricing standards, turning the stores into...
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JCPenney Pricing –“I Really Miss My Coupons”
Today is Best Price Friday. According to the sticker on the front page of the Minneapolis StarTribune that means, “best prices start today…and last until the goods are gone. every 1st and 3rd friday....
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JCPenney Marketing Isn’t Helping The Stores
The 1989 movie Field of Dreams gave us the quote that’s often misquoted – “If you build it, he will come.” Fast forward nearly 25 years and you’ll likely hear JCPenney CEO Ron Johnson’s mantra, “If we...
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JCPenney Evolves Back To Sale Pricing
Sales prices are back at JCPenney. After nearly a year of poor results from the retailers new pricing strategy, CEO Ron Johnson blinked. The everyday pricing plan has been closely watched by others in...
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JCPenney Performance Poops Out
Is anybody here? JCPenney’s tailspin continues. And there’s little sign of recovery on the horizon. The company announced fourth-quarter earnings announcement yesterday. JCP declared an adjusted loss...
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Joe Says – Don’t Jump, Ron
JCPenney, the much-maligned mid-price retailer, is on the brink. CEO Ron Johnson and his team have gone all in on their concept – which has been successful at one thing…driving away its loyal customer...
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Ron Johnson’s 4 Mistakes As CEO of JCPenney
With the advantages of hindsight it is tempting to point to Ron Johnson’s dismissal at JCPenney from several angles. Not the least of which would be the “I told you so” perspective. But it’s not that...
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